Published:

11/16/2010 05:06pm

Six Tips to Recession-Proof Your Perspective

When I got ready to launch my latest business, PitchRate.com, the economic news fell into two categories: grim and grimmer.

Economists had not yet seen the bottom of the recession back in February. Even now, as they begin whispering the word recovery, job losses continue. Some experts predict slow economic growth will continue for years.

But those of us starting new businesses can’t wait for the gloomy economic forecasts to abate, nor can existing businesses drop anchor and wait for the storms to subside.

Instead, we all have to look at the recession as another opportunity. Trimming our sails, we learn to tack with the winds and not only stay afloat but make progress.

No doubt it is a good time to start online businesses that don’t require large sums of venture capital. Our new product, PitchRate.com, is a free online service that matches journalists with top experts, rating sources to give reporters the best interviews.

But all businesses can use lean times to strengthen themselves, increase efficiency and customer service, and position themselves for success. The key is your attitude as a business leader.

Here are some tips to recession-proof your perspective:

1. Be skeptical of skepticism. Take a fresh look at opportunities out there. Find ways to make your product or services attractive to consumers, not just in spite of, but because of the prevailing economic conditions.
2. Interrupt old thought patterns. Remember that old adage "you get what you pay for”? Say “no” to those negative thoughts, and look for opportunities in unlikely places.
3. Put other people first. Look to see how you can make a difference for others before you look at how you can make a difference for yourself. You'll be surprised at how many people return the favor.
4. Do it yourself. Be creative about how you spend your time (and your money). Evaluate your efforts, and ask: "Is there an easier way?"
5. Be creative. Look at situations from a fresh, creative perspective. In what are arguably our nation's most trying times, necessity has always been the mother of all invention. These times are no different.
6. Be in action. Are you tired of waiting for the ship to come in? Ask yourself "what can I do to bring prosperity to me and those around me right now?" and then do it.

You can launch a business in any economy. Just recession-proof your perspective for success and prosperity.