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Lisa Manyon

Lisa Manyon is "The Business Marketing Architect", a content strategist and copywriter for Mission-Driven entrepreneurs and businesses. She is the President of Write On ~ Creative Writing Services, LLC. www.writeoncreative.com and specializes in POWERFULLY communicating your marketing message to inc...

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Write On ~ Creative Writing Service, LLC.

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05/09/2011 02:25pm
3 Ways Your Word Can Help You Plan for Business Success

The Foundation of business success is your word. Content is vital to the success of any marketing campaign. I’ve seen far too many businesses give their words less attention than they deserve and worse yet they don’t back up their words. Your business success depends on copy more than you might realize.

Your copy is your word. It represents everything about your company, products and services and it should uphold and represent your values, missions and goals.

It all begins with a thought, the inkling of an idea (this could be the start of your business, business plan, marketing plan or even publicity plan). When thoughts are put into writing, words turn ideas into action. IF it’s done right…

With that being said, you better make sure your word is good AND that you follow through on what you say you’re going to do. Plus you better have a solid plan.

-The first way you can prepare for success is with a Copywriting Action Plan which helps you determine what you need to write.

-Once you’ve developed a Copywriting Action Plan, your second step is to create a Content Strategy Plan (this is the how you’ll strategically use your copy and reach your business goals and I do offer a few of these month).

Third, you’ll eventually need a publicity plan (or a press release strategy and this should be a regular part of your efforts not a fly-by-night — hit or miss attempt) to help you spread your word and get the recognition you deserve.

Without a plan you really don’t know where you’re going. That’s why planning your copywriting needs, developing a strategy and finding the right support is so important. If you fail to give your word enough thought and you don’t take the time to grasp how TRULY important your copy is, your efforts could be less than effective.

One of my favorite analogies comes from my friend and the first high-level mentor I ever invested in, Lorrie Morgan-Ferrero. She professes that copy is the DNA of all marketing materials and she is so right. Imagine stripping away the words from any broadcast radio or televisions script, print ad, brochure, website, billboard, business card… well, you get the idea.

As you imagine advertising, marketing and promotional pieces without words you begin to realize how important carefully crafting your copy really is. Once you grasp how important copy is, you’re able to begin the process of crafting your Copywriting Action Plan and from there you take it a step farther and create a Content Strategy Plan and from there you’re generally ready for some publicity, too. It’s a process but it all begins with your word and the right partner to help you accurately portray your word.

Do you have a Copywriting Action Plan?

Have you developed your Content Strategy Plan?

Are you really ready for publicity?

Take some time to give this some thought because remember, your copy is your word. Do you stand by your word? Is it as effective as it should be?


copywriting, copywriting action plan, business plan, content strategy, content strategy plan, copy, success, marketing
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