Headline Copy Tweaks You Can Make Today to Increase Sales Tomorrow
So, you’ve already determined your copy (the written part of any marketing material) is the secret to sales success. Now, let’s take it a step further.
Do you know what people read first – practically EVERY TIME they read your copy?
It’s your headline. Studies have shown that your headline is the single most important part of any of your marketing, advertising and promotional materials. Think of it as your welcome mat, the tidbit you throw out there to entice people to want more.
Here are two quick examples:
A) Would you like to earn more money?
Chances are this question piqued your interest if you’re motivated by money.
B) How to make the world a better place in 5 easy, proven steps.
If you’re conscious entrepreneur, this may have piqued your interest.
These headlines could actually both use some more sizzle, but do you see where I’m going with this? You not only have to pique interest, you need to know who you’re talking to and what motivates them or your readers won’t take the next step - and in the case of copy – that’s moving on to read your offer and the ultimately purchasing your product or service.
Headlines should illustrate an immediate result, solution or benefit and leave your audience wanting more. In fact, your headline should stand alone – make a statement of its own and lead your audience into the content. Create headlines to draw your audience in and then keep their interest with strong sales copy.
How strong are your headlines? Do they draw your readers in and leave them wanting more? Review your current copy with a fresh eye. Are your headlines working for you?