Are You ‘Offering’ Your Customers REAL Value?
Let’s quickly recap the elements of good copywriting. Copy (the written part of any marketing material) is the secret to sales success. There are several components to copy and they all must work together.
Here are some of the basic elements to keep in mind when you begin to write your copy:
-It’s vital to craft engaging headlines – the headline is the 1st thing people read in ANY marketing & advertising materials.
-Take time to clearly show customers the “What’s in it for me” factor. Simply put your customers don’t care much about who you are or what you do but they do care about what you or your product can do for them.
-Be sure to get to the heart of your business by telling your story. A story, your story, connects you with customers and begins to build relationships.
It might seem that’s all you need to connect with customers but you’re missing a key sales tool. The OFFER.
Offer something of value for no charge. Once you’ve invited customers to your site, make it worth their time. You can take advantage of permission based email marketing by requesting email addresses in exchange for a special report or article based on your expertise. (Note: there are affordable software programs to manage the opt in process and avoid SPAM.)
For example: James Roche, also know as the Info Product Guy, has an opt in request at the top of his website homepage. A clear offer to learn more about his product or services at no cost is a sure way to begin the online business relationship.
When you visit any of my websites or blog you’ll also find an offer for my free Copywriting Action Plan. It’s a great way to build relationships and give people a taste of what I have to offer.
Take action: What is your offer? Is it clear to your customer? Review your website and ask yourself if you are offering valuable, complimentary information to potential customers. If you aren’t making an offer, create something today. If you are, does it need to be updated?