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Lisa Manyon

Lisa Manyon is "The Business Marketing Architect", a content strategist and copywriter for Mission-Driven entrepreneurs and businesses. She is the President of Write On ~ Creative Writing Services, LLC. www.writeoncreative.com and specializes in POWERFULLY communicating your marketing message to inc...

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Write On ~ Creative Writing Service, LLC.

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05/09/2011 04:06pm
How to Share Your Expertise and Get More Website Traffic

Article Marketing is here to stay. In fact, it’s one of the quickest ways to gain notoriety on the web, get picked up in various publications, increase eZine (electronic newsletter) subscriptions and boost the “I’ve heard about you somewhere” factor.

When looking for no cost and low cost ways to market your business both online and offline, article marketing should be part of your mix. I challenge you to take it a step further and create an overall content strategy. Here’s what I mean by that. Often entrepreneurs will put together a basic marketing plan. Of course, this is better than no plan and at the same time really focusing on your content strategy can help you create content that helps you reach your goals more quickly.

Your content strategy starts with your copy (the written part of any marketing material). Copy truly is the secret to sales success. Plus, the basic copywriting formulas can be applied to article marketing and your overall content strategy for the entire year.

If you are not currently including article marketing in your plan, here are two quick tips and techniques to get you started and make the most of article marketing.

1) Leverage your expertise via online article marketing by sharing “how to” articles that showcase your talents and passion. Article marketing is an effective way to share your knowledge and gain free exposure for your business. Simply write your article, create a signature block with a link to your URL and submit your article to online article marketing distribution sites.

2) Visit your favorite article marketing site to connect with likeminded experts. Search for a topic of interest and read one article. Follow the website link in the signature block to learn more about the author. Not only can you incorporate article marketing into your plan to get more exposure, you can also connect with other experts to help build your business.

Once you’ve written, proofed and submitted your articles, the web begins working for you. On many of the Internet article marketing sites, you can review article statistics on and see how many people are accessing your valuable information. Believe it or not, even the presence of one article in the world of online article marketing can help make you a difference. Of course, the more articles you submit, the more web traffic and exposure you’ll receive.

If you’re curious about how article marketing can help you but don’t have time to investigate the platform let alone write the article, consider investing in a ghostwriter to do it for you. Just make sure the writer can capture your voice and represent your business in support of your brand. More and more busy entrepreneurs and business owners are investing in copywriters to boost their business. For many, it just makes good business sense. After all, we should all focus on what we do best and outsource the rest!

Take a moment to review your marketing today.

-Is article marketing a part of your mix? Have you written and distributed articles in your area of expertise?
-Do you include a signature block so people can contact you?
-Do you have an overall content strategy for the upcoming twelve months?


article marketing, ezine, newsletter, marketing, marketing plan, content strategy
Please note: Expert must be credited by name when an article is reprinted in part or in full.

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