Marketing Tips For Your Farmers Market Display
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Published:10/01/2012 08:41pm
You've nurtured your tomatoes from seed, they survived that crazy wet spring and even several hornworms... but finally they are ready for market along with other treasures from your fields. It can be really hard to find some time or energy to think about your farmers market display. It's essential to have great product and great service - but it's also important to give some attention to your marketing presence.If you had to move, even 2 spaces, from your current location would customers recognize this? Cookie Roscoe, Market Manager for The Stop's Green Barn in Toronto notes, "if I move a...
Local Networking Secrets: How to Greet Your Way to New Clients
Published:09/28/2012 08:54pm
Do you attend local networking events? Being part of formal referral and networking groups has been a big part of my success in growing two successful businesses in the past 6 years. Keep in mind that your networking doesn't have to be limited to official events. I've used a terrific technique lately that is low-stress, low-pressure and very effective for connecting with new prospects.Here's what I do: I create a list of businesses in the area that would be a good fit for my services. After researching them (and noting what's wrong with their marketing presence), I stop by casually while...
Ready to Build a Website? Here's What You Need
Published:09/27/2012 02:24am
When your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don't be one of them! Having a great website is a non-negotiable in 2012! You have to have an effective, strategic online presence in order to grow your business.Here are five key areas for your profit focused website:1. Your website platform. I've said it before and I'll say it again - WordPress is the...
Top 10 Reasons to Have a Top 10 List
Published:09/24/2012 04:10pm
It is always a plus to have a Top 10 List on a topic that interests your ideal clients. A Top 10 List can demonstrate your understanding of their issues, provide concrete information they can use immediately, tastefully promote your products, services and invite them to take a next step (e.g. opt-in to a new promotional item; contact you or make a purchase).They Get You Noticed and Remembered1. You're the Expert. A Top 10 List establishes you as a credible expert in solving the problems of your ideal client.2. You Remain on Their Minds. People are much more likely to...
Goals: When to Adapt and Change Your Goals
Published:09/23/2012 10:51pm
Have you ever felt like you were doing all the right things, but not getting anywhere? If you truly are putting in the effort to set your goals as we've been discussing thus far, it may be a matter of choosing goals that just aren't right for you. This may lead us to consider changing your goals.The situation has changed.Let's say your goal is to sell 1000 copies of a new information product called, "Tips and Tricks for Microsoft Office 2010". The day after you start writing, Microsoft releases a new version MSOffice 2012. Suddenly, the scenario has changed. Users aren't...
Are Certain Behaviors Keeping Your Child with Autism Stuck?
Published:09/22/2012 03:15pm
Do all of your child's behaviors make sense? Most likely they do not, especially if your child has an Autism Spectrum Disorder. The neural pathways in the brain of a child with Autism are wired differently causing him or her to respond in ways that may be very foreign to us. Does that make it bad or just different?If you judge the behavior of a child with ASD using neuro-typical standards it may very well be seen as a negative. You must remember that every behavior is a communication, a nonverbal way of saying something that is not or cannot be...
True or False-Is the Freshman Fifteen Real?
Published:09/16/2012 10:35pm
The "freshman 15" is the name for the weight gain that incoming students often see during their first year of college. In this era when food has more "cred," aka credibility, campus dining halls and restaurants offer more options than years ago. Research indicates that the "freshman 15" is both fact and fallacy. Incoming college freshmen do gain weight in the first year, but it might not add up to 15 pounds. Studies show that typically the students see a gain of four to ten pounds during the first year of college. Four pounds may not seem like a lot, but...
Holiday Decorating HeadQuarters-Shop, How to, and More
Published:09/10/2012 05:40pm
On the plains of the wild Wild West amidst pump jacks and prairie dogs, tumbleweeds and mesquite trees is a one of a kind store called Miss Cayce's Christmas Store. Midland, in the Permian Basin of west Texas has been home to this holiday retail shop for almost 30 years. Owned and operated by sisters Becky McCraney and Kathy Harrison with the help of family and at least 50 employees, many of which have worked for the pair most of their careers.The seasonal phenomenon opens every year at the corner of Midland Dr. and Wadley the week after Labor Day. The...
Balloons as Art!
Published:09/03/2012 02:18pm
Charleston Balloon CompanyContact: Jill Shortreed843-856-9121jillcharlestonballooncompany.comJill and Scott Shortreed, owners of Charleston Balloon Company, were part of a select group from around the country to successfully earn their CBA (Certified Balloon Artist) designation, August 23rd in Athens, GA. The Shortreed's are 2 of only 2,500 worldwide designated CBA's to earn this prestigious accreditation and one of only two dual accredited Balloon Companies in the state.CBA certification process is a key program in the worldwide Qualatex Balloon Network, which establishes industry standards and guidelines for balloon professionals. CBA certification is the most respected and comprehensive certification in the balloon industry, the CBA...
5 Ways to Use Your Website to Get Clients and Increase Your Income
Published:08/31/2012 10:24pm
Your business website can't be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting goals.Business website goals are statements about what you want visitors to do, the experience you want them to have and the accomplishments you want to achieve. Just like you can't increase your income without a goal, you can't build a successful website without a goal in...
Critical Website Mistakes - Is Your Site Driving Away Clients?
Published:08/31/2012 05:41pm
Your website is the number one marketing resource for your business. But far too many small business owners aren't using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability.Even if you're not a web designer, you can follow a few basic principles (and get the right help) to make your website all that it should be. Here are five critical website mistakes that you need to fix immediately:1. Working with no plan.You know you need a website - but do you know why? If you're just throwing...
Weight Loss - Mediterranean Style
Published:08/27/2012 01:29am
For thousands of years, people living along the Mediterranean coast have enjoyed a lifestyle that includes leisurely dining, plenty of exercise, and a diet rich in plant foods and healthy fats. This way of eating and living has been linked to numerous health benefits including a decreased incidence of diabetes, heart disease and obesity - as well as an increased life expectancy. For good reason, the Mediterranean diet has long been considered one of the healthiest in the world.At the core of this eating style is a balance of healthy fats and carbohydrates with a strong emphasis on plant proteins. As...
The Journey to Business Growth
Published:08/26/2012 09:30pm
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives. Their upstream journey is a challenging one, swimming upstream against rugged rapids, leaping over rocky waterfalls, traversing fish ladders, avoiding fishermen nets and hooks, and staying clear of hungry bears. When they finally reach their natal stream they are ready to spawn. This is an amazing and focused journey calling them to do what...
3 Tips On Engaging Your Ideal Prospects Using Copy
Published:08/20/2012 11:48am
You've done all this work to get people to visit your website, only to have nothing happen.No sign ups for your newsletter, no inquiries about your products and services, no sales, no nothing.So what's the problem? Chances are it has something to do with your copy not engaging your ideal prospects so they want to become your customers and clients.What can you do to fix that? Well, the simple answer is your copy needs to connect on a deeper level to what your ideal clients find important. The difficult answer is how exactly do you do that. Below are 3 tips...
Plan a Winning Family Reunion
Published:08/17/2012 09:13pm
The family reunion has become a tradition of summer. They've evolved beyond picnics, to include week-end celebrations, and week-long cruises. These days reunions may bring biological kin to the table or the reunion may be a non-traditional gathering of unrelated "cousins" sharing the bond of community and common interests.For those planning a reunion compare it to training for a sports event. You need a game plan, patience and stamina, positive energy and an energetic team willing to carry the baton when called upon. And you'll need identifying family garb-the t-shirt. As the primary organizer aka team captain, you draft the overall...
