SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies so clients can realize their professional and personal dreams.
She has worked with hundreds of clients in over 50 different industries to help them attract more clients, develop multiple streams of income, discover untapped profit centers, gain national recognition, and create businesses in which they enjoy the lifestyle they choose. Sydni is an expert in the hands-on use and implementation of current technical trends in marketing: Internet applications, teleseminars, blogging, ezines, social media such as Facebook, LinkedIn and Twitter and more. She is also well versed in implementing offline marketing strategies such as networking, direct mail, public speaking, and the development of powerful joint venture partnerships.
Sydni is a fourth generation entrepreneur, having learned valuable lessons in running a profitable business from her father, maternal grandparents and great-grandfather. After enjoying a successful career in Corporate America – as Senior Customer Service Representative at Wells Fargo Bank, Executive Assistant for Goldman, Sachs & Co., and International Fundraising Assistant at the Carlyle Group – she started Smart Simple Marketing as a virtual assistant in October 2005, utilizing her hands-on marketing skills she gained over the years, and creating the sort of flexible work lifestyle that would serve her and future clients. Because of her advanced skill set and a service-oriented attitude, as well as the requests of multiple clients, Sydni expanded into coaching and consulting, supporting small business owners with implementing proven marketing tactics, customized business solutions and strategic planning, ultimately helping them to eliminate overwhelm and focus them on specific and simple strategies for success.
Says Sydni, “Every person who goes into business for themselves has a vision of what it will look like when they start. If you've been an entrepreneur for a while and your business doesn’t quite look like your vision, it would be my pleasure to help you use simple marketing strategies to bring that vision to life.”
Sydni works mainly with individual business owners who provide a service and have no partner or employees. Also known as “solo service professionals,” this demographic is primed to reach the next level of success as they define it, in a lifestyle that creates joy, flexibility and accomplishment. Considered by clients as reliable, sincere, honest, generous and motivated, Sydni not only sees the big picture but also handles the details, coaching clients with step-by-step systems, checklists, templates and processes. Said one client, "Sydni has the ability to stop and evaluate a situation for clients, without getting caught up in the hype. She has a great way of seeing the reality, telling them like it is so they can develop a plan and move forward."
An author, public speaker, and highly successful entrepreneur, Sydni Craig-Hart presently lives with her husband Wil in Emeryville, California. For more on this premier small business marketing coach, to schedule a complimentary “Profit Breakthrough” coaching session or to get your free Smart Simple Marketing Starter Kit, visit her website at www.SmartSimpleMarketing.com.
* Staff Writer for the IVAA (Int. Virtual Assistants Assoc.)
* Contributor to AdminSecret and OfficeArrow, both focused on administrative professional community
* Speaker at the Online International Virtual Assistants Convention, the IVAA Online Summit and Global Association of Virtual Administrative Assistants
* Nominated - Alameda County Women Entrepreneur of the Year
* Featured in Black Enterprise, Entrepreneur.com, SmartMoney and Yahoo Small Business
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