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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

Category of Expertise:

Business & Finance


Smart Simple Marketing

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12/25/2012 09:56pm
Get the Facts: How Multitasking Is Hurting Your Business

Skype is open. Instant message programs are pinging. Your unread email count is rising. Your browser has 8 tabs open. There are 5 documents open on your desktop. Your calendar alerts are popping up and you stop to send a quick text. Sound familiar? You probably think you're being efficient, but you're not. Multitasking is a big mistake and it's hurting your productivity. Which in turn is hurting your profits.

Consider these startling statistics that highlight the negative effects of multitasking:

• Multitasking leads to as much as a 40% drop in productivity. (Bergman, P. (2010, May 20). How (and why) to stop multitasking. Harvard Business Review.)

• The estimated cost of interruptions to the American economy is nearly $650 billion a year. (Jonathan B. Spira, chief analyst at Basex, a business-research firm)

• Multitasking causes a 10% drop in IQ. (Bergman, P. 2010, May 20. How (and why) to stop multitasking. Harvard Business Review.)

The scientific evidence against multitasking is overwhelming. Consider the evidence:

• Studies show that the human brain can't handle more than one task at a time. Even though we think we're multitasking, our brains are actually switching rapidly between tasks. (The Myth of Multitasking. Scientific America. 2009, July.)

• Only 2.5% of the population actually process tasks simultaneously. (James Watson of the University of Utah)

• In a study of Microsoft employees, workers took, on average, 15 minutes to get back to intense mental tasks, like writing reports or computer code, after responding to e-mail or instant messages. (New York Times)

• It actually takes more time to get things done when you try to multitask. People who are interrupted - and therefore have to switch their attention back and forth - take 50% longer to accomplish a task. (John Medina, Brain Rules)

• Multitaskers make up to 50% more errors. (John Medina, Brain Rules)

Ready to give up on the myth of multitasking? Use these tips to overcome the urge to do two things at once and become truly efficient and productive.

Batch your tasks.

Try grouping like work together so you're working within the same mode for blocks of time. Have specific times of day when you read and answer emails. Train your contacts not to expect instant answers to email. Let them know you check email at 10 am and 3 pm, for example. Consider hosting "office hours" when you're available on Skype or instant message to avoid quick-question-type interruptions. Stop answering the phone every time it rings. Instead, schedule phone calls so you aren't interrupted.

Prioritize your to do list.

Track your energy throughout the day to find the times when you have the most energy. Schedule the tasks that require "heavy lifting" at the times when you are at your peak. Try alternating tasks that take a lot of focus with tasks that are less intense.


You don't have to do it all on your own. Delegate tasks to others when you need to. A Virtual Assistant can be an excellent investment in your business. All that time you're wasting returning phone calls, managing your email, futzing around with your email newsletter and responding to customer service inquires could be spent landing your next high paying client. How much money is your multitasking really costing you?

There was a period of time when job descriptions claimed that multitasking was a must. Current research proves that thinking wrong. Multitasking hurts your productivity, causes you to be inefficient and make more mistakes. Do yourself a favor and focus on one project at a time. Batch tasks to help you stay focused. Prioritize and delegate to streamline your to-do list. Become the productive and efficient person you want to be. You'll be more confident, more focused, more profitable and more successful in your business.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in whi


growing your business, multitasking, profitable small business, small business productivity, smart simple marketing, sydni craig-hart, time management
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