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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

Category of Expertise:

Business & Finance


Smart Simple Marketing

User Type:



04/19/2013 04:57pm
How to Make Exponential Progress in Business

Sometimes, the most difficult part about being in business for yourself is holding yourself accountable to accomplish your purpose. When you're the boss there's no one looking over your shoulder to see if things are getting done. Also, it can be challenging to think through your ideas and figure out what direction to take next.

Growing your business and achieving your goals is often the biggest challenge small business owners face.

As an entrepreneur, you know all (or almost all) of the things you need to do to make your business successful and prosperous. For example, you know you should:

• Keep your website up to date

• Network strategically

• Have a plan for marketing your business

• WORK your marketing plan

• Stay abreast of trends in your industry

• Outsource non-revenue generating tasks

• Keep your financial records in order

• Invest in continuing education opportunities

• Apply what you learn

... and the list goes on.

How do you know what projects to tackle first? What are the exact steps you should take? Which ideas make sense to pursue and which should you ignore? This is where working with a coach and tapping into the support of a mastermind group comes into play. Having high-level support might be the missing piece between where you are now and taking a quantum leap forward in your business.

The basic principle of a mastermind group is that like-minded professionals join forces and commit to helping each other accomplish their goals. As a group, you celebrate each other's victories and offer support to help each other achieve specific goals. One of the essential players in a successful, profitable mastermind group though, is a strong leader.

The leader of the mastermind group should be someone whose success you admire. In other words, they need to be successful themselves first to be able to give you the direction you need to create the same type of success in your business. Think about it, would you want to learn from a ski instructor who's never been on the slopes?

Here's what you want to look for in a potential mastermind group:

• A strong, seasoned and dedicated leader that has created the same results in their business that you want to create in yours.

• A group of like-minded professionals - While they don't all have to be from the same industry, it helps if there is some common ground for support and they are at the same general place in their business.

• Regular access to the leader and other members - A forum is a great way to interact with the group and get fast answers to your questions. It needs to be a safe place, where no question is off limits. You also want to have regular interaction with the group through virtual and live meetings.

• A structured program designed with your needs in mind - Having structure is necessary to ensure that each individual receives what they need. There needs to be clear expectations for the leader and each group member, which creates a supportive environment where each entrepreneur can thrive.

There are many benefits to participating in a mastermind group. First, you receive unconditional support in your business from people who know and understand what you are going through. While your family may be cheering you on, even the most supportive family can't understand all the moving pieces in your business.

Second, you have friendly yet professional accountability. While you won't get beat up over not accomplishing your goals, a trusted mentor will help you identify why you didn't reach your goals and then help you overcome those challenges.

Third, you get real life education while avoiding common pitfalls. Working with a successful person as the mentor of the mastermind group will save you time, money and needless aggravation. Their insights and experience will help you avoid common pitfalls and give you the support you need if you've made a few mistakes. Working with someone who has "made it" is a great motivator and will keep you inspired.

At the end of the day, you a


entrepreneur, mastermind group, small business goals, small business growth, small business owners, smart simple marketing, sydni craig-hart
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