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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

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Business & Finance


Smart Simple Marketing

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01/12/2013 06:42pm
3 Reasons to Ask Yourself "WHY?"

Let's be honest! If you look back at the previous 12 months of your life, do you find things that are noteworthy or humdrum?

Noteworthy - (adjective) Significant or unusual.

Examples of things that are noteworthy:

• Accomplishing meaningful goals.

• Building or repairing important relationships.

• Breaking through a paralyzing limiting belief.

Humdrum - (adjective) Lacking excitement or variety; dull; monotonous.

Examples of things that are humdrum:

• Allowing hours, days and months to pass you by without making quality contributions to your life or that of others.

• Embracing a life that is stuck in a rut.

• Empowering others to dictate how your life will turn out.

Do you recall the day when you planted the idea in your mind to start your own Virtual Assistance business? Has that seed sprouted and begun to flourish? Did the idea motivate you to take some action in order to create a vision for yourself, set some goals and act on those goals?

If your seed of a thought has not yet sprouted, I can tell you exactly the reason it lays dormant in your mind. Your 'WHY' is not BIG enough! I cannot stress the importance of having a tremendous motivating factor. I know the feeling of setting a goal and shortly forgetting about it because it wasn't strong enough to move me to action. Have you ever felt that way?

Here are 3 reasons you need to have a compelling 'WHY' in order to become a successful Virtual Assistant. This will force that implanted mental seed to germinate. Knowing your BIG WHY will do the following:

1. Force you to be relentless. Have you ever been in a financial bind? It is amazing the resources that become available to you when you need money fast. (Just to be clear, I do imply legal resources.) During that time, when your mortgage is due, you won't stop searching until you have a solution to the problem. The same is true when you are seeking to build your own business. You will find the resources and the mentors who can help you to be successful in business. You will not allow anything to stop you from doing so.

2. Compel you to complete projects. A successful business is the result of completing a series of projects. When you have a vision of the type of business that you want to create, you will then need to map out the action steps that will enable you to accomplish your goals. Completing those action steps fulfills your goals.

3. Empower you to create a life-enhancing business. We all have to work in order to provide for our families. If that isn't a BIG WHY for showing up at a place of employment (that you may detest), I don't know what is. I have spent the majority of my career as an employee. If you were to ask me why I worked for the companies that I've worked for, I would've stated, "I have to eat and pay bills!" That was my BIG WHY. If you'd like to know why I am now self-employed, send me an email and I will gladly share with you my new BIG WHY.

If you look back at 2012, do you find that experienced a year that was noteworthy or humdrum? If you were aiming for noteworthy and accomplished it, then CONGRATS! If you have just realizes you were living a humdrum year and want to make a change, I invite you to start where you stand and strive for something more. If you are now an employed administrative professional, think of ways that you can make your 2013 year-end review remarkable! Make a list of trainings that you can take. Look for daily tasks that you can complete quicker so as to improve your productivity.

If you are already working full-time as a Virtual Assistant, focus on how you can make 2013 a noteworthy year. Define what success means for you. It may be enrolling a certain number of clients or earning a specific income. Whatever the case, clarify your vision for success so that you can invest outstanding contributions to the fulfillment of your goals. Start taking the appropriate action today.

Sydni Craig-Hart, The VA Success Coach™, is Founder of Executive Assistant to Virtual Assistant!, a company dedicated to providin


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