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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

Category of Expertise:

Business & Finance


Smart Simple Marketing

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08/26/2011 11:33pm
Five Keys to a Stable Foundation for Successful Business

There is a fundamental truth about construction. Any building that is constructed has a better chance at lasting on bedrock than on sand. That is a guarantee!

This is why it is so important that your business has a solid foundation. How can you make sure that this is the case with your business?

By honestly taking stock of how you have structured your company and making the necessary upgrades and adjustments so that you are operating like a well-oiled machine. Many times service professionals setup their business "flying by the seat of their pants" and figuring things out as they go along. The problem with this, just like with any constructed building, is that after a while, the cracks are going to show up. They'll start out small and then gradually expand to large, messy and very expensive issues that can no longer be ignored. When this happens, it can affect one's reputation, cash flow, marketing efforts and most certainly your mindset and the level of stress you deal with as an entrepreneur.

Whether you are a business newbie or an established entrepreneur, NOW is a great time to analyze your infrastructure to ensure that it is setup to support your long-term growth and success. Following are a few key areas to consider:

• Incorporation: Creating a corporation for your business will safeguard your personal assets in the event that you have a professional dispute with a client or vendor. While I am not at all predicting this be the case in your business, it's a smart business decision to protective measures for your interests. After all, you're putting a lot of time, energy and effort into growing your company! Why would you not take steps to protect your investment? Your business entity should be completely separate from your personal affairs. It is a protection for you, your company and your clients. By reviewing your options and setting things up properly, you will have a bedrock foundation because you have legitimized your company.

• Insurance: It will take diligent effort to find the right insurance for you and your household. Seek out insurance agents from people that you already know and trust. There are many insurance resources for entrepreneurs. It is important that you apply and qualify for and enroll in the insurance plans that are necessary for your family and your business to ensure that you personal and professional needs are cared for over the long-term.

• Operations: Systems are critical to the successful business. What processes will you have in place for enrolling new clients into your practice? How will they pay you? How do you delegate tasks? Handle your financial affairs? Having documented systems will save you time, money and energy (because you won't find yourself re-inventing the wheel every time you sit down to deal with a task) and will allow you to consistently provide high quality service to your clients.

• Technology: No matter what type of service business you are starting, technology will likely play a large role. You must have reliable hardware and software. Trust me, you do not want to run a business using your neighbor's WiFi! Some free services and tools may be handy. But when it comes to the day to day functioning of your business, you want the most reliable technology available and will need to know how to use it to best serve your clients.

• Financing: I am often asked, "Can I start a small business with no money?" My answer is, "Absolutely NOT." The truth is that it takes money in order to make money. At a bare minimum, you need office supplies, software, hardware and savings for back up. I would never encourage an individual to start any sort of business with no mo.ney because I personally have no experience in that area. Even with a limited budget there are numerous ways to obtain the resources you need to grow. So instead of focusing on how little you may have, focus on making good use of it and HOW you can create or access the financial resources you need. Look for the opportunities and get creative! There is always a way to get what you need.


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