Pitchrate | Delegating To Team Members So They Pay For Themselves

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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

Category of Expertise:

Business & Finance


Smart Simple Marketing

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08/17/2013 01:32am
Delegating To Team Members So They Pay For Themselves

Most of us went into business for ourselves in part because we wanted to be our own boss.

We wanted to call all the shots, choose how much or how little we worked and to have control over our income.

This sounds GREAT in theory, but if you aren't careful you can easily create a monster of a J.O.B. for yourself - even worse than when you were actually employed because YOU are wearing all the hats.

The easiest solution to this common problem is to build a team and start delegating.

You can do so by working with an intern, hiring a Virtual Assistant, or hiring an employee or an independent contractor with specialized expertise. No matter which option you choose, one thing is for sure...

You want to get your money's worth out of the investment and you want a high quality product or service at the end of the engagement.

Whether or not you achieve the outcome you seek actually has far more to do with you than it does with the person you hired. Here's how to avoid common pitfalls that often occur when you work with a team and how to ensure they pay for themselves:

1. Hire for exactly what you need to save time or increase your income. If you're losing precious billable hours responding to customer service emails, hire a team member to do exactly that. Then make sure you use that "extra" time to work with more clients or attract new clients. If you need help getting your email newsletter done each week, make sure you include a call to action and again, use that newly found time for a specific revenue generating activity. If you want to get your money's worth have your team members start out focusing on specific activities that will generate leads and income and make sure you're using your time to do the same.

2. Define Project Specs Clearly. Never commit the cardinal sins of:

• Expecting your contractor or employee to read your mind

• Hoping they will tell you what to do

If you don't know what you want done, you may not be ready to outsource.

Be sure to let your contractor or employee know how to contact you if she has questions - in fact, encourage her to ask, if anything is unclear. Make sure you provide any research data you wish her to use, a specific deadline, the campaign or project name and billing or sales codes she needs to use. It's not her job to figure out the details. It's your job to give clear instructions about what you need and what you expect the outcome of the project to be. Also, be clear about how you are going to monetize the project so you leverage the deliverables as soon as they are ready.

3. Use the "Right" Communication Channels. There are multiple ways to communicate virtually, so make sure you choose the methods that are the most natural and comfortable for you and your team. You'll be wasting money if your communication is haphazard and disorganized. When hiring contractors or employees, check to see how comfortable and proficient they are with the following communication systems:

• Email

• Telephone

• Skype

• Webcam

• Instant Messaging

• Online project management systems (e.g. Basecamp)

• Texting

Ask their preferences - and make sure your operations manual specifies expected means (and time frames) of communications. Don't assume they know how and when to communicate with you. Set clear expectations up front to avoid misunderstandings.

4. Empower, Don't Dictate. Team members who do their best work are those who are allowed to exercise their competence in the most comfortable manner. Team members who do the poorest work are those who are micro-managed.Micro managing belittles, causes distrusts, and ultimately builds resentment. It also deflates morale and takes creativity out of your projects - and team members.This doesn't mean everyone can do their own thing in their own time frame, completely ignoring your guidelines. Ask your team members for their input and leverage their expertise! Take advantage of successes they have had with other clients and learn from what didn't work. Then set clear parameters.

Once yo


delegating, small business owner, small business success, small business team, smart simple marketing, sydni craig-hart
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