Pitchrate | 4 Keys to a Successful End of Year Review

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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

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Business & Finance


Smart Simple Marketing

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11/11/2011 07:05pm
4 Keys to a Successful End of Year Review

Entrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit.

Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to doing a year end review. When you focus on the negative, you can make growing your business much more difficult than it needs to be.

If you don't appreciate what's working, you can easily find yourself stuck in a never ending cycle of chasing the next "thing" (an opportunity, a marketing strategy or idea that you think will make you more successful). If you simply focus on what IS working and tweaking that - you'll get better, faster results with less effort.

As you reflect on your business, I encourage you to STOP and appreciate just how far you've come in the previous 12 months. Looking back on your growth helps you make plans for the future AND can encourage you to pat yourself on the back for a job well done. This simple process can inspire you and motivate you to dive into your next set of goals.

Here are a few tips for objectively analyzing your business:

1. Review your 2011 goals - If you're like most service professionals, you created a list of goals you wanted to accomplish. This could have been at the beginning of the year or any time during the last twelve months. Take a look at your list and check off any goals that you've completed. Put them on a new list titled "My 2011 Accomplishments." With each goal jot down exactly which steps you took to get there and how you feel about the results you created.

2. Take note of any other major accomplishments you made during the year - Sometimes you end up making strides or accomplishing things that you didn't plan for. Well done! Just because you didn't plan for them doesn't make them less important. Write down any of these achievements. By noting what you did to accomplish them, and how the opportunity came about, you can see how you can replicate the results.

3. Don't beat yourself up or wallow in regret - Even the best laid plans sometimes get put aside or readjusted. Don't use this exercise as an opportunity to chastise yourself over missed opportunities or plans that didn't go through. Take note of the plans that didn't work out, because you may want to work on them again in the coming year. But let your criticism end there. This part of the process is about reflecting on what went right! Forgive yourself for any mistakes in the past and take steps to avoid the same mistakes in the future.

4. Share your successes - If you're in a mastermind group or part of a power partnership, these are perfect people to tell about your successes. Sharing how far you've come in the last year can help reinforce that you've completed a job well done. Encourage others in your group to do the same. If you don't have a team of partners that you work with or a partner that you're accountable to, now may be the perfect time to find one. In fact, this is something I can help you with. If you'd like to connect with a group of supportive, like-minded entrepreneurs who are actively growing their business, I have just the solution for you.

Reviewing your progress over the last year can give you a boost of confidence and help you plan for even greater success in the year to come. Whatever your version of a successful business looks like, it's yours for the taking. It's simply a matter of getting clear about what you want, mapping out a plan to achieve your goals and consistently working that plan.

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose.

Visit http://www.SmartSimpleMarketing.com for your FR*EE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and app


business success, end of year review, entrepreneurs, focus on goals, smart simple marketing
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