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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

Category of Expertise:

Business & Finance


Smart Simple Marketing

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12/02/2011 08:24pm
How to Create More Consistency and Clarity in Your Business

Creating a successful business is a simple step-by-step process. Of course, there will be challenges along the way. You may make a few mistakes - I know that I have! I have literally made every mistake that an entrepreneur can make - but it hasn't stopped me from being successful. I've learned that as long as you stay focused on your goals and do the right things consistently you can create your version of a successful business.

Here are three simple keys that you can use to create more success in your business NOW:

• Get clear - Get crystal clear on what business success means to YOU. If you try to follow some "guru's" version of success, you're going to end up disappointed. Don't get caught up trying to create someone else's dream. For you success may mean making $30K a year and being there to care for an aging parent. Or perhaps you have your sights set on, growing a million dollar global enterprise. You may have either one of these goals or maybe your version of a successful business lies somewhere in between. Break that big goal down into smaller goals that will make it a reality. How many clients will you need? How much money needs to be coming into your business? How much time do you need to devote to your business in order to produce those results? Getting clear will help you minimize distractions and say no to opportunities that aren't the right fit. It will free you up to spend your time, money and energy on what is truly important to you.

• Get organized - People pay a lot of lip service to getting organized because we all know inherently that organization is important. Getting there, however, is another story. If you want to create more success in your business, start with organizing your marketing efforts in a plan. Outline what you want to accomplish on a monthly basis so you can break down those goals into easy to implement action steps. Review the resources you already have and secure the resources that you need. You'll also need to get organized with your time. Make an appointment with yourself to complete your marketing activities each week (or each day) and treat it just like it was your favorite, highest paying client.

• Be consistent - This is the area where entrepreneurs often have the most trouble. It's very easy to let marketing fall by the wayside and only think about it when you need to increase your income. In order to maintain a steady income, you need a steady stream of new leads. This can only come from consistent marketing. In order to stay consistent, it's best to focus on just a FEW key marketing strategies at a time. Hone in on those strategies and do them week in and week out. Consistency builds trust, credibility and strong relationships. It makes it easier for people to say yes to your solutions. Trying to tackle video marketing, blogging, social media, speaking, networking, direct mail AND email marketing all at one time will only lead to overwhelm and frustration. Just pick two to three strategies, create systems for them and WORK your plan each and every day.

With these three keys, you can create more success in your business starting TODAY. Once you clarify your unique vision for your business, get organized and collect the right resources and create a consistent marketing plan, you'll be able to increase your income and experience more freedom.

Did one of these three key steps make a difference in your business and profits?

Known as "The Smart Simple Marketing Coach," the tech-savvy Sydni uses a results-focused, "how to" approach in implementing simple, customized strategies so service professionals create profitable businesses in which they enjoy the lifestyle they choose. Visit http://www.SmartSimpleMarketing.com for your FR*EE training course, "5 Simple Steps to More Clients, More Visibility and More Freedom" and apply for a FR*EE "Profit Breakthrough" session with Sydni!


business success, entrepreneurs, marketing, smart simple marketing, sydni craig-hart
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