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Sydni Craig-Hart

SYDNI CRAIG-HART, expert marketing coach and consultant, supports service professionals in creating success – in both their businesses and their lives. Known as "The Smart Simple Marketing Coach," Sydni uses a results-focused, “how to” approach in implementing simple and customized strategies ...

Category of Expertise:

Business & Finance


Smart Simple Marketing

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06/09/2013 12:36am
4 Steps to Create Your Future

The success or failure of your business is not left up to chance. It is not a huge mystery as to whether you will accomplish your goals or not. This leads to an important question that you need to personally address: 'What type of person are you?'

At the time you are reading this article, you are one of two types. You are either a dreamer or a doer. A dreamer is a person who says, "I would like to have my own VA business." The doer, on the other hand says, "I am going to succeed as a Virtual Assistant!" The doer sees the future of their business and then makes it come to reality. She follows 4 important steps and so can you.

Action Step 1: See Your Future Clearly

Define your version of success. When you think about having a successful Virtual Assistance business, what does that look like? This is where you have the freedom to be creative and to get excited about your business. Does success mean having a specific income, a certain number of clients, freedom to choose how you use your time? Does success mean creating a business so that you can care for an aging parent or an ill family member? It is vital that you have a clear picture in mind. Your future has to be so vivid that you can spell out each detail.

Action Step 2: Spell Out The Details Of Your Future

Here are a few examples of details that may be important to your business future:

• My business will support X number of clients.

• My business will generate X amount of income.

• My business will allow me to work X number hours per week.

• My business will... (finish your own list of details)

What details are important to YOU personally? How will you build your business?

Action Step 3: Plan How You Will Create Your Future

The treasure that you seek is good for motivation. It starts your engine and builds excitement. You can see the future of your business and it is compelling enough to pull you forward. Now, a plan is needed. The road map to your success has to be created so that you can know exactly what actions you need to take and when.

At this point, you will manifest whether you are a dreamer or a doer! Actions speak louder than words. If you need help with planning how you will create your future that is fine. Be okay with that. There are many resources available to you, both free and paid. How badly do you want to create your own future? The steps you take will tell what type of person you are. Take a look at just a few examples of how you can create your road map:

• Decide what skills your clients will pay you to use.

• Set up and legalize your business.

• Put systems in place so that you can accept payments and support your clients well.

• Enroll your next client by telling people about how your business solves problems.

• Determine what technology you need.

• Choose a target market and learn how to highlight your solutions to their problems.

• Learn how to talk about what you do in a way that compels others to want to know more.

• Build a system around prospecting and closing new business.

(This list is not exhaustive. You need to view your current situation and build from there.)

Action Step 4: Work Your Plan

You have defined the future of your business. You have mapped the steps. Now, you have to go to work! At this juncture, fear normally creeps in. Fear is paralyzing and might scare you into inactivity. But remember, you have to decide what type of person you are. A dreamer will complete the first three action steps we have discussed. The doer, however, will work her plan despite her fears!

The future of your business and your life are sure to come. Will you determine the future or let it come upon you haphazardly and misdirected? The choice truly is yours. Would you be happier and more fulfilled if you decide what that future will be and then make it a reality?

Sydni Craig-Hart, The VA Success Coach™, is Founder of Executive Assistant to Virtual Assistant!, a company dedicated to providing Administrative Professionals with the support, tools and


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