Are Oscars a Sure Midas Touch?
Creator:
Published:03/24/2011 03:54pm
Are Oscars a Sure Midas Touch? S. Abraham Ravid, Professor, Rutgers Business School, Newark and New BrunswickShould studios view the gold statuettes handed down this season as a signal of a Midas touch for the actors and actresses honored?Several studies, conducted on samples of many hundreds of films from the 1990s and early 2000s, test the proposition that the participation of past academy award winners and nominees leads to higher profits. The statistics are not easy, since one has to take into account many variables which may affect the financial success of films such as release dates, genres, reviews and...
BABY ABUELITA’S SINGING HISPANIC GRANDPARENT DOLLS DEBUT IN NEWEST STATE OF FLORIDA MATH TEXTBOOK
Published:03/23/2011 11:07am
BABY ABUELITAS SINGING HISPANIC GRANDPARENT DOLLS DEBUT IN NEWEST STATE OF FLORIDA MATH TEXTBOOKBaby Abuelita Productions BIG IDEA Helps Teach Math To Floridas 3RD Graders In Innovative GO MATH! Curriculum Featuring The First Educational Series To Receive The Coveted Green Edition Certification. Miami, FL March 18, 2010 Baby Abuelita Productions, a South Florida-based manufacturer of Spanish language lullaby singing dolls and animated DVDs that preserve the Hispanic heritage, was selected by Houghton Mifflin Harcourt to have their loveable dolls teach a unit called The Big Idea 1. The math curriculum was uniquely designed for Florida students and features...
3 Tips for Organizing & Storing Your Memorabilia and Photographs
Published:03/21/2011 10:30am
Many of us have more memorabilia than we know what to do with. Photographs, old video tapes, slides, books, and keepsakes often appear in cluttered spaces. Here are some tips on how to store it so that it's safe, organized and out-of-the-way.1. Purge. Schedule a day to go through your current stash of memorabilia. Identify 6-12 items that are the MOST precious to you. Find a way to honor these items by making space for them in your home. Display them on your wall, on a table, in a shadow box, or in...
Why Seek Publicity for Your Books? By Shel Horowitz
Published:03/19/2011 04:25pm
Publicity is getting the word out about your product, service, and/or ideas. It brings visibility, credibility, opportunity, and sales.Publicity provides the seal of approval of a trusted outside source: a journalist. Like testimonials and awards, this third-party validation helps the buyer choose your book in the crowded marketplace. It also means that a lot more people hear about your book.When you get free publicity rather than pay for advertising, you give up control over the content. But you have the added legitimacy of being chosen to represent your field. Because news coverage at least pretends to be unbiased, it is more...
Love Work: How To Fall In Love With Your Job And Feel The Ultimate Work Satisfaction
Published:03/18/2011 03:13pm
When was the last time you fell in love with what you do for a living? Could you ever say you've felt the ultimate work satisfaction? Maybe you're thinking, "Love work? Are you nuts? I've never fallen in love with my job!"Falling in love with your work can be as simple as recognizing who your real employer is. Let me give you a hint: It's not where you work, it's who you work for--namely YOURSELF!Even if you're not a business owner, you are still self-employed! Who filled out and submitted your application? Who did the preliminary research? Who went to the...
Laid Off? Leaving A Job? Work For Yourself In Work You Love
Published:03/18/2011 03:08pm
Do you dream of starting your own business doing work you love? Have you been laid off or are you contemplating leaving a job? Have you always wanted to operate a portable dog washing service? Maybe you want to bake cookies that put Mrs. Fields to shame or you dream of owning your own 60's themed diner.You've bought the how-to books. You've taken the business classes at your local community college. But then, cold reality grips your heart. The truth comes to light. You're scared *!less to take that leap into a new venture. You wonder how you can ever pay...
Aim high and sell your book to the world
Published:03/17/2011 06:11pm
Aim high and sell your book to the worldby Elliott KatzIf you wrote your book to influence people with your ideas and sell a lot copies aim high and sell it to the world. If you think your book wouldnt sell outside of North America or will only sell in a specific market you may not be aiming high enough. You may be missing out on selling a lot of books and communicating your message to many people who want it.If your book helps people improve their lives, your market is the world. There are people all over the...
Small Office Security is No Small Task
Published:03/17/2011 02:33pm
Small Office Security is No Small TaskCybercriminals Are Targeting Those Least-Equipped to Defend ThemselvesBy Gary Mullen, vice president of corporate marketing, Kaspersky Lab AmericasWeb-powered office and communication technologies have revolutionized small businesses over the past decade. The Internet has helped level the playing field, and enabled the 4.7 million businesses in the U.S. with 10 employees or fewer to compete with the big guys for customers worldwide. But the technology that allows these organizations to flourish also carries inherent security risks, and these small offices are most vulnerable. In a five-person business, theres often no dedicated IT manager. ...
Have A Unique Voice
Published:03/17/2011 10:09am
As a personal finance expert its challenging to stand out in large crowd of financial gurus and have a unique message. But lately, Ive realized that my talents and experiences have given me a unique voice. No one is exactly like me.The key to standing out is to take what you know and combine it with where youve been and who you are now. Everyone can relate to a personal story about overcoming an obstacle; we all have hurdles to jump over and challenges to face.I worked on Wall Street for twenty years then became a credit counselor for a nonprofit...
3 Keys to Getting Your Message Out into the World So You Can Make a Difference
Published:03/16/2011 08:26pm
If you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place.The problem, of course, is how. How do you get your message out into an already crowded marketplace? How do you make sure you're getting your message in front of the people who so desperately need to hear it?That's what I'm going to walk you through today -- the 3 main keys to getting your message out into the...
Ending Vivisection
Published:03/16/2011 03:38pm
Article first published as "Ending Vivisection and Other Evils" on Blogcritics.The makers of Lipton tea were testing it on animals. And I dont mean sitting bunnies down with a nice warm mug and a scone and tracking whether they preferred English Breakfast over Earl Grey. No, what I mean is: cutting holes into rats intestines and feeding them tea ingredients through tubes in their throats; infecting baby pigs with E. coli toxin and cutting their intestines apart while they were still alive; suffocating mice and breaking their necks; and cutting off rabbits heads.The goal of all this science was...
3 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!
Published:03/16/2011 01:34pm
Last year I hit a big financial milestone in my business.Now, I'm not telling you this to brag. I'm telling you this because I want this for you, and I believe you can do it too.Look, I made every mistake in the book (and probably even a few that aren't in the book). I also probably started my business exactly the way you did -- as a solopreneur.In 1998 I started out as a freelancer copywriter, which basically meant I created a job for myself. The problem with that is because I was the one actually doing the work, the marketing...
How to Ruin Your Business Reputation
Published:03/16/2011 01:28pm
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later this person started sending emails promoting their coaching program. How could anyone who had gotten the "trade" email even consider signing up for their coaching program?Now this was a pretty obvious blunder, but there are other, smaller blunders, you might be making that are hurting your business reputation and your ability to attract clients....
Two and a Half Secrets of Compelling Case Studies
Published:03/16/2011 01:19pm
Whats wrong with him? How can his career survive? When are they going to haul him off for treatment?Part of our fascination with the exploits of Two and a Half Men star Charlie Sheen, is in not knowing whats going to happen next. Whether its fiction or real-life, were always looking for dramatic tension in storytelling. Just when you think that the dust is about to settle, the heros feet are held to the fire once more. In Sheens case this may be self-inflicted, but the result is the same: tension and conflict are what keep us listening, watching and...
3 Simple Steps To Taking a Quantum Leap in Your Biz
Published:03/16/2011 01:11pm
If you want to grow your business, there are 2 ways you can go about it.Slow and fast.Most people end up growing their business slowly. Now there's nothing wrong with slow. It's not easy to grow your business period, so even growing your business slowly is better than what a lot of entrepreneurs do.So let's talk about fast. Another way to view growing your business quickly is by taking a quantum leap, which basically means you leap frog ahead versus taking your growth one step at a time.Taking a quantum leap means transforming your business quickly. It means going from 200,000...
