.CALM
Creator:
Published:03/17/2011 11:26am
.CalmFour creative ways to manage stress at workKathleen HawkinsCopyright by Kathleen HawkinsCurrently there are more than 300 domain-name extensions, including the popular .com, .biz, .edu, .net, and .org. The world today is moving so fast, though, and making so many demands on us that I think we need a new extension that would remind us to relax: .Calm. But until that extension becomes available, here are some things we can do right now to better manage stress throughout a busy day. 1. Ommm. Use words that create the state of mind you want. How often do we hear commercials that ask,...
Grow Your Business with a Good Love Story
Published:03/17/2011 01:14am
A good love story is every marketers dream for promoting a product and growing a business. Conventional advertising is expensive and it is becoming less effective for small businesses. Fortunately, editorial stories and social media are becoming the consumers choice for learning more about new products. Customers will be attracted by your love story and then sold on the value and benefits of your products. The challenge and opportunity for you as a business owner is to share the love story behind your business. The branding and marketing of your business starts with your personal story. If you have a...
Are Children Necessary?
Published:03/16/2011 03:41pm
Article first published as "Are Children Necessary?" on Blogcritics.Why do many parents insist that having children is indispensable to human fulfillment, when the number of fulfilled childfree adults proves that it clearly isnt? I considered this question in my first post on my blog (piperhoffman.com), The Preachers of Parenthood. I made some speculations about the explanation, but now there is an actual scientific study that offers a new and intriguing explanation: cognitive dissonance.The study, conducted by two scientists at the University of Waterloo, published in Psychological Science, and reported by Wray Herbert at The Huffington Post, concluded that parents convince themselves...
The Biggest Mistake Entrepreneurs Make that Impact Their Sales
Published:03/16/2011 01:38pm
Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home.When I got home I turned over all those business cards to my team member as usual to enter into our database for follow up. It was about a month later when I realized this potential vendor had not contacted me or followed up with me. I no longer had the cards so I couldn't look through them and I couldn't remember her name or her business name and I didn't have...
3 Steps to Filling Your Pipeline with Eager Clients and Customers
Published:03/16/2011 01:33pm
If your primary source of business revenue is selling services, there is no worse feeling than having an empty pipeline (especially when you're completing projects with your current clients).So how do you keep a full pipeline with eager clients and customers? Let me share 3 steps to get you started:Step 1 -- Know who your ideal client is. If you don't know who you're trying to put into your pipeline it's going to be pretty hard to get them in there. But this is deeper than just taking on anyone who waves a check in front of your face. If you...
3 Mistakes Entrepreneurs Make While Building Their Businesses
Published:03/16/2011 01:19pm
Over the years I've had the pleasure of working with both very successful entrepreneurs and ones who aren't so successful. What makes one entrepreneur successful while the other one not-so-much? Chances are they're making one (or all three) of these mistakes. Read on to learn more.1. Marketing their business is not a priority. This is probably the biggest reason why I see businesses fail or either get sucked into a stressful feast-or-famine model (either too many or too few clients). They don't make marketing their business a priority.If you want to have a full pipeline of clients at all times then...
Copywriting -- An Easy Template To Help You Sell More
Published:03/16/2011 01:15pm
In the movie, The Prestige, one of the main characters dissects the elements of a magic trick.You start by showing the object you're going to manipulate in some way (i.e. make disappear). You manipulate the object, in this case you make it disappear.Then, you bring it back. This is the prestige. It's not enough to make something disappear. You need to bring it back.In essence, what he's talking about is closure. You need to bring closure to whatever you're doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting.How do...
3 Keys to Building a Successful Online Biz
Published:03/16/2011 01:09pm
After building a successful online business myself, not to mention being a part of my clients' online businesses, I've found there are 3 main keys you need to have in place to enjoy a solid successful Internet business.Although it's not easy to build a successful anything, these 3 keys will go a long way to putting the foundation together for a successful online business. Ready to get started?1. Send warm leads to your web site. Every successful business needs a fresh source of new leads and a great place to find those leads is on the Internet.But that's just easier said...
3 Things to NEVER Do With Your Social Networking Profile
Published:03/16/2011 01:04pm
So let's have a heart to heart about this social networking thing.I'm sure you've heard of it. You might even be doing it. But the real question is, are you doing it right?You see, social networking can be a lot of things. It can be a waste of time or a huge marketing tool. (Note, I'm referring to people using social networking primarily for business.) Whether it's a waste of time or getting you new business depends on how you're using it. And one of the ways to make sure you're using it as a marketing tool is to post effective,...
If I were a fish in water.... I'd....
Published:03/15/2011 09:37pm
The other day, I caught myself saying; If I can do it, anybody can do it. That may or may not be true but that isnt really the point the point is, that all too often we become so familiar with our talents and skills that we overlook the true value we and our skills and talents have. If I were a fish in water, I wouldn't know how important the water is. In large part, those strengths, skills, talents, and abilities that make us unique, are the ones we tend to undervalue the most. They come easily to us. We...
Single Mom Artists-the Power of Self Made Money
Published:03/15/2011 08:49pm
Single Mom Artists-the Power of Self Made Moneyby M Theresa BrownArt Career ExpertsSingle mothers are everywhere. They are every race, every religion and in every country. Single Moms come from every financial strata yet their challenges are the same. Their desire to nurture and protect their children are the same. The discriminations they face are the same.Single mom artists face another series of challenges. The main challenge is how they can use their artistic skills to bring home additional money. What can you create to stretch that ridiculous child support check? Or supplement the minimum wage job you hold? How...
LET'S HEAR IT (SORT OF) FOR THE 'TEAMWORK' TEAM!
Published:03/15/2011 08:36pm
by Richard Cavalierc 2011, Richard Cavalier Everybody talks about teamwork, but nobody in business seem to do much except hope for it! Bluster doesn't count," says author/trainer/program-developer Richard Cavalier. Articles and comments from sales managers--such as "Give Me Teamwork Now!"--are ubiquitous. But there are no statistics or studies to date to indicate how or how-effective. Literal teams--such as in sports--tend to make it all seem easy. It ain't easy--it takes work from the boss or competent trainer. Teamwork is usually demanded only from the sales people, although it can work magic in all function groups. It take some...
Getting Noticed!!
Published:03/15/2011 06:30pm
When you are looking for a new job, looking to promit a book, have an idea for something new for the world to see. Have a plan.No matter who you are going to speak to, know something about their company and how you can fit or your product can fit into their company. Smile, smile, smile. Be real and truthful. If the person you are talking to is smart he will know that you are real and truthful. Always market yourself. It all comes down to how many units of merchandise you sell. How many people you help by...
Tips for Immediate Implementation to Live A Balance Lifestyle
Published:03/15/2011 05:23pm
Everything needed to acquire a balance lifestyle is on the inside of you. Life was never intended to be so complex. If you set goals, morals and values, I have the uttermost respect for you. You see what others cannot see and communicate through your heart. Its your choice if you want to be happy. This is a good example of decision making. I want you to improve! Theres room for improvement. When you win we all win! You and I can become part of a community for positive improvement. We dont invent we just keep on improving. Im not asking...
Cutting-edge Marketing For Cultural Creatives
Published:03/15/2011 04:12pm
Audiences, especially savvy cultural creative audiences, have become jaded about the thousands of advertising and promotional messages we receive each day. Weve learned how to tune them out. We just dont respond to hard sell approaches the way our forefathers did, unless we have a specific need for the product. Traditional advertising tends to use a push approach. The fear tactic is a tried-and-true favorite of traditional advertising, which attempts to undermine the potential buyers self-esteem and sense of well-being:If you dont use this product you will lose your health/spouse/sex appealWithout this product youre doomed to remain (or to become) fat/ugly/poor/sickTraditional...
