How PR Works: What You May Not Realize When Measuring PR Success
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Published:11/16/2010 05:06pm
Any publicist in the midst of a PR campaign for a client has probably asked him- or herself this question: Is my PR working? And for a client whos invested their money in your services, theyre probably asking the same question. Sometimes as publicists, we forget how PR works.Evaluating a PR campaign based on sales or rate of return is all too typical. But heres the thing: PR doesnt work like that; its a long-term investment. As a publicist you know this already, but does your client? Sometimes you have to paint a picture for the client about what to expect....
Using PitchRate.com to Maximize Free Publicity
Published:11/16/2010 05:06pm
PitchRate.com, which connects journalists with expert sources, is getting more traffic than ever these days as more reporters discover the free service.Less than 10 months after we launched it in February, PitchRate.com passed a major milestone with more than 100 active requests from journalists on the site. There is now a request at PitchRate for almost anyone to pitch, says Shannon Nicholson, vice-president of sales for Blue Kangaroo, Inc., our web products company.At the same time, our new Publicity Results Web site has been drawing massive traffic since we launched it Oct. 20 as the products site for our PR firm,...
Creative and Cost-Effective Internet Marketing Ideas for Small Businesses
Published:11/16/2010 05:06pm
Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is pick up the megaphone! Here are a few tips you can use:Free media leadsFree services such as http://www.PitchRate.com can help you get valuable media coverage. This is a great way to find the media and build relationships with them. Experts and small business owners who have signed on with...
Creative and Cost-Effective Internet Marketing Ideas for Authors
Published:11/16/2010 05:06pm
Marketing your book should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base and book sales is all about getting the word out. Awareness is key and all you have to do is pick up the megaphone! Here are a few tips you can use:Free media leadsFree services such as http://www.PitchRate.com can help you get valuable media coverage. This is a great way to find the media and build relationships with them. Experts and authors who have signed on with PitchRate have...
MEDIA TRAINING TIPS TO DELIVER A KNOCKOUT INTERVIEW
Published:09/10/2014 05:39am
Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media.Youve caught their attention. Now you need to show them you can deliver a professional interview that meets their needs and exceeds their expectations. Do that, and you are on your way to a long-term, mutually beneficial relationship that will pay returns in publicity results for years to come.The key is to be prepared. Business professionals who deal with the media regularly undergo extensive media training to learn...
Using Breaking News to Break Into the Media
Published:11/16/2010 05:06pm
Breaking news is news in the truest sense of the word from hard news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a great way to grab the medias attention for you or your client.Whats great about breaking news is that it answers the Why now? question for the media and increases your chances to share your or your clients insights, commentary or expert opinion. Breaking news also answers the Why should I care? question...
