Build Solid Relationship with Audio and Video to Truly Connect With Your Ideal Clients
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Published:05/09/2011 02:33pm
Social proof and engagement are the name of the game when it comes to building relationships online. The know, like and trust factor are vital when clients are determining whether or not they will do business with you.In general people are getting tired of hyped up sales tactics. They crave genuine connections and relationships with the people they choose to do business with. It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means its even more important than ever to be consistent...
What You Must Know Before Creating Your Copy
Published:05/09/2011 02:09pm
Copy is vital to your marketing success BUT if youre missing this ONE component it can cause your copy to fall flat. Before you begin your copywriting project, you must know who your ideal client is. Gone are the days of being all things to everyone. If you are not really clear about who youre talking to, your writing will reflect that and it wont connect.I often share one of my favorite analogies from my friend and the first high-level mentor I ever invested in, Lorrie Morgan-Ferrero. She says that copy is the DNA of all marketing materials. Think about that...
How to Turn Prospects Into Paying Clients by Shifting Your Focus
Published:05/09/2011 01:55pm
Youre probably familiar with the acronym WIIFM (whats in it for me). As a business owner its one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business is about more than your passion, its about what makes your core audience tick.NEWS FLASH: While your clients may be drawn to doing business with you, they are more interested in what you can do for them than they are in who you are. When developing your content and content strategy you must leave your ego behind (the number one...
Sexual Education!
Published:05/08/2011 08:39am
The most detrimental play time that stay with little girls well into their adult years is what I refer to as the "Barbie World". This world is entered when little girls receive and began to play with the very popular Barbie Doll (or any of the popular comparison dolls) the Barbie corvette, Barbie dream house, and the adorable Ken doll. Once little girls become women many of them want to emulate or duplicate the idea of the "Barbie World" into the real world. For example, once they have great friends, complete their education goals, and find themselves with a great job...
Expatriate Assignments - The 18 Mandatory Requests
Published:05/05/2011 05:52pm
ACTUAL CASE HISTORY: Dennis was considered a rising star in the field of financial management software. At 39, he'd risen steadily over the years, and now worked for the third largest financial management software distributor in the U.S. As his company's National Sales Manager, he had taken company sales higher and higher for four years straight. He'd also expanded sales into the area of financial management for non-profit organizations, a fast-growing niche. His future seemed very bright.His company's sales in Europe, though, had lagged repeatedly. Despite several changes in their European sales leadership, sales volume continued to disappoint. When the company's...
How to Select a Eulogist
Published:05/04/2011 04:52pm
Emily Dickinson wrote, After great pain, a formal feeling comes. After a death, there are formal, established routines you can follow, but even so it can be terribly difficult to think straight. Perhaps that formal feeling just isnt there for you. Unanticipated and agonizing decisions demand your attention. One of them may be having to ask a eulogist to speak at the funeral. Eulogies are optional, but a good eulogist can give you and the other mourners a great deal of comfort. If you decide to have someone give a talk at the funeral or memorial service, make it as easy...
Use No Less Favorable When At Impasse in Your Office Negotiations
Published:05/03/2011 09:38pm
ACTUAL CASE HISTORY: In 1995, Petra joined a small St. Louis-based software development company as its 10th employee. She was hired to assist one of the three partners in his dealings with prospective customers. Over the next seven years, Petra worked hard, and grew in responsibility as the company grew in revenues. Seven years later, in 2002, there were 185 employees, with offices in four cities. While rising to the position of Senior Vice President of Business Development, Petra had helped build the customer base from 38 to 174. Unfortunately, her compensation hadn't grown nearly as much.Petra experienced first-hand what few...
The Biggest Mistake in Your Marketing Plan
Published:05/02/2011 03:36pm
To market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business. For a marketing plan to create results, the plan must be developed with your specific business goals in mind. You cannot market a graphic design business the same way you market a retail product. For your marketing plan to work for you, it needs to be customized for what you do, who you serve...
Tell Clients What To Expect, Upfront
Published:04/30/2011 03:03pm
My clients and I seem to talk a lot about implementing referral systems in business. Once a client and I have set up a few of the 10 steps of the Client Attraction System, there always comes a time when referrals (or shall we say, the lack of them) becomes the hot topic to focus on in our coaching.In fact, almost everyone I speak to about his or her business does almost nothing to generate referrals, preferring instead to wait for them to self-generate. Problem is, these referrals dont always come as quickly as wed like, right? And for many people,...
How To Negotiate Your Welcome Aboard Letter
Published:04/29/2011 08:17pm
ACTUAL CASE HISTORY: In his Welcome Aboard letter at a large securities firm, Lou was promised a base salary of 100,000 and a "minimum guaranteed" bonus of at least 250,000 after his first year on his new job. After his first year ended, he was told he would be receiving a bonus of only 100,000. When he asked his boss about the "obvious mistake," he was referred to Human Resources. When Lou brought the "obvious mistake" to HR's attention, they referred him to his written acknowledgement of having received a copy of the Employee Handbook. His HR rep then opened the...
Three Practical Marketing Solutions You Can Use NOW
Published:04/26/2011 09:10pm
Practical marketing solutions are necessary to build a successful business. As a solopreneur, you dont have a full-fledged marketing department at your disposal. You need some practical marketing solutions to grow your business without exhausting all of your time or money.Practical marketing solutions are things you can do quickly, repeatedly and cost-effectively. They can and must become part of your daily or weekly routine. Here are three practical marketing solutions you can put into practice immediately.Practical Marketing Solution # 1Publishing Search Engine Optimized articles is a quick and easy way to start driving traffic to your website so you...
Five Ways to Avoid Intimacy
Published:04/25/2011 03:35pm
When an apprentice called me to tell me his wife was thinking about leaving him, he was mystified about what more she could want from him. He worked hard, supported her so she could be a stay-at-home Mom, he mowed the lawn, and kept the oil changed in the car. He was always busy with tasks and duties to support his family. He was feeling unappreciated, and helpless to get it right for her. In other writings, I have shared my definition of intimacy as our willingness to be open and present and share ourselves with others. I have also described...
Shame on The Secret?
Published:04/22/2011 03:44pm
In 2006, Rhonda Byrne released "The Secret", a DVD and later a book which, after being featured on Oprah topped the New York Times Bestseller list.Its message is that your thoughts and visualizations create your reality and that by changing your thoughts and the imagery in your mind, you can change your world and, of course, become rich and wealthy.Yes, your thoughts affect your life, your world and your outcome but they alone do not determine or create 100% of your reality.The challenge with "The Secret's" premise is that instead of empowering you into thinking you can change your life, it...
Why "Over the top" displays Work
Published:04/19/2011 05:02pm
WowWhy Over the top displays WorkWant to sell more? Of course! How can you with fierce competition distracting your customers and diluting sales? With so many choices in the market place, retailers have to make a significant first impression on people when they walk in their front door. The eyes have it when it comes to the energy needed to connect a customer to a product. This connection happens with a clever, fun, beautiful or thought provoking WOW display. When emotions are evoked, a bond is formed. The merchandise you sell has a reason...
The No-Cost Way to Market Your Business and Grow Your Income
Published:04/15/2011 04:02pm
Whether you're in start-up mode or an established business owner experiencing a cash crunch, you may find yourself without as much capital as you'd like to spend on marketing your business. That may be your reality, but that is no excuse for not marketing your services. The only way you're going to grow your business and create more cash flow is to market your solutions consistently. Fortunately, there are several FREE strategies that you can use to put your business in front of the people who need what you have to offer.Use all or one of these strategies to market your...
