Using Breaking News to Break Into the Media
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Published:11/16/2010 05:06pm
Breaking news is news in the truest sense of the word from hard news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a great way to grab the medias attention for you or your client.Whats great about breaking news is that it answers the Why now? question for the media and increases your chances to share your or your clients insights, commentary or expert opinion. Breaking news also answers the Why should I care? question...