How Social Proof Can Make or Break Your Business
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Published:05/09/2011 02:58pm
Although storytelling and transparency are huge components of copywriting trends, its not enough to simply tell your story. You must have buy-in. Consumers must believe your story, resonate with you, and believe that others believe in you too before they decide to do business with you. Thats why social media and social proof are at the forefront of many successful marketing campaigns.Its also vital that the story you are telling is TRUE. Authenticity congruency in marketing. Often when things arent flowing your message isnt a good match for what you are delivering and isnt resonating with your end-user as it...
3 Ways Your Word Can Help You Plan for Business Success
Published:05/09/2011 02:25pm
The Foundation of business success is your word. Content is vital to the success of any marketing campaign. Ive seen far too many businesses give their words less attention than they deserve and worse yet they dont back up their words. Your business success depends on copy more than you might realize.Your copy is your word. It represents everything about your company, products and services and it should uphold and represent your values, missions and goals.It all begins with a thought, the inkling of an idea (this could be the start of your business, business plan, marketing plan or even publicity...
Discover The “hot buttons” of Your Ideal Client To Get Better Marketing Results
Published:05/09/2011 02:05pm
Its one thing to know who you are speaking to and its another to actually get through to them.Heres what I mean. Often, we become so impassioned by our work or what we have to offer, we forget to really focus on our ideal clients. This can spell disaster in your marketing, advertising and promotional materials because if its all about you youre forgetting to show your clients Whats in it for me.Regardless of who you are, how good you are at what you do, or how beneficial your products and services are for your clients, your copy has show...
Why Are You In Business?
Published:05/09/2011 01:33pm
This may sound like a crazy question. At the same time Ive met more than my fair share of people who dont know the answer to this question. Honestly, its not given the respect it deserves most of the time. Do you know why you are in business (or why you want to start a business if youre just hatching your idea)?-When you started your business what was your main goal?-Does your business even remotely resemble your initial vision?-Have you achieved the quality of life you strive for?These are really important questions to think about. People start a business, especially entrepreneurs,...
Speak Your Client's Language and Keep Your Pipeline Full
Published:05/07/2011 08:52pm
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for your clients, you're going to increase your visibility and keep your pipeline full.A lot of service professionals focus on the service that they are offering. They label themselves an acupuncturist, a coach, a virtual assistant, a graphic designer, etc. While these may be...
How to Communicate with Your Virtual Assistant (or your client)
Published:05/04/2011 10:03pm
So you've hired a Virtual Assistant (VA) and you're both busy working away on various projects and tasks. With both of you being so busy, you may find yourself continuously writing email after email with instructions - some of which may be misunderstood. Before you know it, you realize that it's been weeks since you've actually met over the phone and had a discussion about current and upcoming projects.The minor misunderstandings may build and eventually cause some tension in the new relationship. Things are not happening the way you want them to, you may feel some frustration and even worse -...
Talking With Children About Osama Bin Laden
Published:05/04/2011 01:31pm
The media coverage of Osama Bin Laden's death is very confusing for children. On the one hand, it's a death, which we usually think of as sad and scary. On the other hand, people are celebrating in the streets as if we'd just won a big sporting event. Most adults feel relieved that the leader of Al-Qaeda is no longer a threat, but we worry about possible reprisals. For the people who were touched personally by the events of Sept. 11, Bin Laden's death may bring a sense of justice or closure, but it also probably evokes sadness, because his death...
Ten Things Doctors Can Do To Get Speaking Engagements
Published:05/03/2011 05:40pm
As a doctor, it is important to obtain speaking engagements to promote yourself and your practice to both your peers and to gain new patients. Here are the top ten things you can do to get more speaking dates. 1. You need a terrific website that is informative and grabs the viewers attention as soon as they click to your page. A website is one of the first things someone who is interested in you will check out. If they like it theyll contact you, if not they wont. Your website is the perfect place to post a video...
Get Focused in 5 Easy Steps
Published:04/30/2011 04:58pm
Do you feel like you're working all of the time and struggling to get your tasks done? When you're unproductive and disorganized, you'll get further and further behind on your goals and feel even more overwhelmed. It's common feeling but fortunately, there's an easy fix. Being an entrepreneur doesn't mean working 24/7 but it does mean putting systems into place so you can do what you need to do when you need to do it. Use these five tips to increase your productivity and focus so you can get more out of each day:Tip #1 - Use only one calendar.Your business...
Stop Being Overwhelmed and Start Marketing
Published:04/29/2011 10:53pm
Feeling overwhelmed with marketing your business? We've all been there at one time or another. But you don't have to stay there! Being in a constant state of overwhelm is a choice. It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and can't be done with grace and ease. It's also partially a result of poor time management and disorganization. Whatever may be contributing to your overwhelm, let's get you out of there!You can't possibly tackle every aspect of your marketing plan at once. But doing nothing to create awareness...
Twelve Steps to Negotiating a Bridge to Retirement
Published:04/28/2011 05:34pm
ACTUAL CASE HISTORY: Alex had been employed in the Information Technology ("I.T.") department of a large insurance company for 20 years. At 54 years of age, he was looking forward to retirement in just a few years. His wife, Barbara, had recently retired as a school teacher in a private school, and the two looked forward to traveling and spending more time with their grandchildren. Alex was just 11 months away from being able to retire with full pension and, more important to Alex and Barbara, his employer's Retiree Medical Plan, which provided for lifetime medical coverage at minimal expense. Barbara...
Three Affordable Marketing Ideas You Can Implement Today
Published:04/26/2011 08:30pm
I get it. You need some affordable marketing ideas you can implement without laying out a lot of cash. But how can you consider even affordable marketing ideas when the budget's tight, your client base is small and you're not quite so confident in your marketing skills?Affordable marketing is easier than you think. In fact, you can start a new campaign today! After all, marketing is simply a matter of presenting solutions to people who are already looking for them! Using just a bit of creativity, you can implement these three affordable marketing ideas right now.1. Affordable Marketing Ideas Start at...
Relationships Created From Needs
Published:04/25/2011 03:33pm
I have been playing with the idea that we create all of our relationships based on the needs they fill. It is not a very romantic notion, but I invite you to read, ponder with me, and let me know what you think. I am thinking of all relationshipsromances, friendships, family, strangers, with your body, and even relationships with physical objects, ideas, and institutions.For this discussion, lets focus on romantic relationships, and you can expand from there. How have you chosen romantic partners in the past? Think about one. What is a need that you imagined this person might meet for...
Holiday Compliments
Published:04/19/2011 05:13pm
Getting Loads of Holiday Compliments is as Easy as.... Inspire Glitter, sparkle, and the bright colors of Christmas are what everyone loves about the holidays. From your Home's centerpiece the Christmas tree to your guests first impression the front door and entryway, Show Me Decorating has easy to follow step by step Educate instructions to decorate like a professional without having to hire one! Becky and Kathy will show you their secrets (tips and techniques) to decorate with confidence. Create Quick change Wreaths that...
Holiday Wishes
Published:04/19/2011 04:59pm
What are you wishing for this holiday season...A gorgeous tree trimmed from top to bottom, a festive wreath to welcome your guests, a manger scene gracing the coffee table reflecting the meaning of the season, dazzling garlands on the mantle abundant with Christmas greens, floral, and berries, a dining table set with your Christmas dishes surrounded by a huge holiday feast, handmade stockings for each family member, perfect for everyone gifts beautifully wrapped and under the tree weeks before the big day, gingerbread scents wafting through the air, Christmas cards with the family portrait and glowing yearly letter in the mail,...
