
A Peak Performance Mindset

03/16/2011 01:02pm
A Peak Performance MindsetThe development of a Peak Performance Mindset came out of the need to communicate what transformation is, to people who had never heard of breakthrough work, or who had never experienced transformation themselves. In the personal coaching, and online work I do, all of which was created in response to this need, it was found that doing both the coaching and the course caused participants to experience their own Peak Performance Mindset, which they shortened to "breakthrough" when describing what they went through during the thirty weeks that I had worked with them. What then, is a breakthrough...

Movin’ On Up: Nine Body Language Dos and Don’ts to Help You Win in the Business World

03/15/2011 09:28pm
Todays business world is more competitive than ever. As the economy continues to struggle, competition for jobs, clients, salesyou name itcontinues to be tight. If youre not winning the jobs, clients, or sales you think you deserve, you might want to take a closer look at what youre sayingnot just verbally, but nonverbally. Your body language is just as important as the words you use. If youre sure that youve been saying all the right things, but you still cant get ahead, consider what youve really been saying to potential employers or customersnot just verbally, but nonverbally. While you might be...

SIX STEPS TO ENERGIZING SLUMPING ART SALES

03/15/2011 08:39pm
SIX STEPS TO ENERGIZING SLUMPING ART SALESTheresa BrownART CAREER EXPERTSFollow this six step plan to get your art business back on track and re-energized!There is nothing harder to do than to walk into your studio and start (or finish) a piece of art when you already have a number of unsold pieces sitting around. The energy is suddenly not there. The phone is not ringing. And every time you turn on the news, the top story is the downturn of the economy. If you need to sell what you create in order to make ends meet, then motivation becomes critical. You...

The Ultimate Artist Business Card!

03/15/2011 08:25pm
ARTISTS BUSINESS CARDSTheresa BrownART CAREER EXPERTSBusiness cards for Artists. What would we do without them? In the vast world of business cards, businesses themselves do not carry cards. A salesman for a company will carry a card to represent his company. A Realtor will carry a card to represent her realty group. But you, as an artist, carry a business card to represent YOURSELF! But does your card actually do that?Too many artists strive for individualism in their business card message. In doing so, they achieve the opposite of what they are trying to achieve. They unwittingly create anonymity! A signature...

Action

03/15/2011 05:35pm
Im a huge movie fan. I have a tendency to gravitate towards certain actors and directors that happen to be my favorite. Anything with Jack Nicholson and Denzel Washington will work for me. My favorite part of the DVD, however, is the special features. I love watching how the movie comes together. All aspects fascinate me, from the special effects creation to the directors style of making the movie. At one point in my life, I considered being a special effects graphic designer. To me, that is one of the greatest avenues of creativity. The other day, I watched a movie...

So You’ve Got a Website – Now What?

03/15/2011 04:59pm
Three Quick Tips to Freshen Up Your WebsitePerhaps my biggest task as a Public Relations Society of America (PRSA) San Diego/Imperial Counties board member this year is revamping the organization website (http://www.prsasdic.org). Now, I said revamping, not completely redoing. This is a refresh. What can we do better? Whats the feedback from members? Outsiders? What would make you want to visit it more often?PRSA SD/IC Chapter Manager Rene Carmichael and I sat down with Elevator Marketing Stores Frank Cowell in a crowded Starbucks recently (with two toddlers who refused to give us the big comfy chairs until their mothers pulled them...

Deadliest Marketing Mistake #1, Not Having a Focused Marketing Plan

03/15/2011 04:11pm
There is a similar attribute common in most entrepreneurs and business owners. Most are "doers" rather than "planners". In reality, being a "doer" is perhaps the ultimate character trait of a successful person. Rather than thinking or wishing, you get out there and make something happen. Although there is amazing benefits of being a doer type, the trouble comes from not thinking through things thoroughly. Can you relate to this? With this as a foundation, many small businesses are "doing" the wrong marketing activities. Specifically, marketing activities that were programmed into you since birth. You may think, Well, I need...

Reinventing Yourself in a Jobless Recovery

03/15/2011 03:49pm
The good news is that the economy has hit bottom and is now in recovery we're on our way back up. The bad news is that many jobs that disappeared in the Great Recession aren't coming back they're gone for good.While the outlook for our country is getting brighter, the outlook for hundreds of thousands of individuals still seems bleak. What can you do if you're one of those folks whose job and/or company is gone forever?If there's anything I know for sure, it's that Americans are resilient, resourceful, smart, and creative. Americans are can-do people. We are inventors...

Twenty Steps to Marketing Yourself Online

03/15/2011 03:41pm
Marketing yourself online can be a daunting experience. It takes time, dedication, a lot of energy and some technical skill. However, with a little practice, ANYONE can do it. Here are twenty steps to take to enhance your product visibility. Take each one in order and before you know it, you will be getting requests and sales from all over the world. 1. Start with a good product. If you havent got something other people want, you are wasting your time.2. Create all the standard profiles so people can find you a.A Facebook page for your...

Security Challenges in Using Social Media

03/15/2011 02:54pm
Security Challenges in Using Social MediaBy Gary BahadurEmail: bahakraasecurity.comWebsite: www.kraasecurity.comSocial media sites have gained popularity in the past ten years as a medium to keep in contact with loved ones, business associates and friends. However, there can be drawbacks to the usage of said media when one is employed in certain career fields, such as the healthcare industry. Utilizing social media networks can inadvertently give way to the sharing of confidential patient information with people that may not have a need to know which would then cause the company to violate HIPAA Security Rule compliance. The compliance risks increase with uncontrolled...

Gfts, Gift ideas, Gift desires and more...

03/15/2011 01:37pm
Gifts, gift idea, holiday gift ideas, special occasion gift ideas; how does one know what to get that special someone or that not so special someone? The internet is filled with top ten gift idea list for every occasion or event, but how many of those lists actually inform you what that person close to you really wants? The answer is none of them! Have you ever seen the face of a disappointed child or the half-smile and thank you from a friend after they open the gift you gave them? Who actually feels worse after a bad gift? I...

The Modern Weather Forecast

03/15/2011 10:55am
The family gathered in their lounge to watch the weather forecast. It was a big event these days and people tended to arrange their commitments around it, often serving Turkish delight, sherry and brandy snaps. The latest HD, digital, wide screen, slimline TV took longer to warm up than their old valve driven Bush, but this didnt prevent a rising tide of euphoria filling the room.Its starting love! cried Dad.Ill be there in a minute replied Mum.Hey! Theres supposed to be two presenters tonight said young Ben.Two? What for?Well, its like reading the news and presenting childrens telly. The jobs too...

The New Small Business Marketing Landscape Of 2011

03/15/2011 07:54am
Digital marketing has become VAST:Marketing techniques constantly have to evolve and change with changing times; as the consumers evolve, so do the means of reaching out to them. Todays consumers belongs to a digital age.Talking about spends on digital marketing in 2010, approximately 154.4 billion was spent on direct and digital advertising in 2010, up 2.7% over 2009 levels. Of that amount, digital spending accounted for 27.7 billion, driven by search and targeted display advertising.When we talk about digital marketing the pool of options available to a marketer are vast. From the latest mobile marketing to online display, there are...

3 Easy Steps to More Profits in Your Business

03/14/2011 11:55pm
Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when youre so busy serving your clients, actually running your company, and trying to take care of and enjoy the other aspects of your life.Without a doubt, effective marketing does require your time, energy, and consistent effort, but not to the point that it should be draining for you. It actually should be really easy. And in fact, once you build momentum and get the right systems in place,...

The future is here: Are you ready?

03/14/2011 08:26pm
Here are 5 major trends/possibilities to watch for and act upon in 2011 and beyond:1. Green Technology/Water ConservationThe terms Green technology, carbon footprint, climate change, eco friendly, re usable, recyclable will be the words spoken, written, discussed and planned for in huge proportions from now on. This will impact large industry as well as small businesses and households who will be compelled willingly or unwillingly to save the planet. Business travel will be more limited as the "carbon footprint" is more top of mind. It will be replaced with online and virtual meetings. This will impact airlines, hotels and other travel...