Choose Health With Holiday Nosh and Nibbles
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Published:12/04/2014 05:44am
Whether it is Christmas, Hanukkah or Kwanzaa, the holiday season is filled with friends, fellowship and food. Now it's the four-letter f-word aka Food that can get a person in trouble. Too often my clients reach out to me after indulging in the seasonal food swag. You know my mantra is "all things in moderation" and if you have special dietary needs, my caveat during these days of temptation is to consider the consequences before you indulge. I'm not suggesting that you choose deprivation-research shows that feeling deprived can trigger overindulgence and that is what we want to avoid. My goal...
Is Your Team On A One Way Street?
Published:12/04/2014 02:10am
Today I have decided to address one of the most important presuppositions in NLP; "The meaning of communication is the response you get." What does this really mean?It indicates that the meaning of a piece of communication is not in what you say but rather in what the recipient of your message has understood by it. So if you say something to your colleague, boss, friend, spouse or children and they take it to mean something else, the onus is on you, not them, to clarify it.Communication is a two-way street. Unfortunately most people treat it as a one-way. This creates...
Having Fun and Good Health Through the Holidays - Exercise Well
Published:11/28/2014 06:21am
As the holiday months are upon us, I am focusing my articles on managing your healthy lifestyle and arriving at January 1 feeling great!This is definitely a challenging time of the year for maintaining a healthy lifestyle. Not only are the holidays filled with endless opportunities for eating, finding the time for regular exercise may be an added challenge. Plan ahead So, how can you continue the healthy habits you created the rest of the year?#1 - Make a plan! Physical activity is unlikely to happen without planning for it each and every day, particularly during this time of the year....
7 Digital Marketing Trends in 2015
Published:11/27/2014 08:56am
# 1 Content is necessarily suitable for mobile The use of smartphones and tablets is becoming widespread. In 2017 according to Forbes, 87% of the sales of connected devices will be tablets or smartphones. Already, 56% of the consulted emails in the morning between 7 and 9 pm, are from a cell phone. And about 35% of traffic from search engines is from a mobile device. The transition from the traditional to the mobile computer is already running, and companies that do not follow up this trend risk losing customers and to exceed their competitors. It is crucial to offer...
Benefits of Article Syndication (And How to Do It Right)
Published:11/21/2014 10:12pm
Article syndication (sometimes called article marketing) is the practice of submitting your articles to others websites, newspapers, magazines, etc.Several years ago, the main reason website owners used this strategy was to create backlinks to their web pages for SEO purposes. That tactic is not as effective now due to all of changes in Googles algorithms, which is understandable as many people took advantage of the practice by spamming and attempting to manipulate the search engines to increase their page rankings.However, submitting quality blog content to article directories can still be very effective in promoting your brand and website...
Heat Resistant Silicone Oven Gloves - A Kitchen Ezentialheat
Published:11/21/2014 06:36pm
Kitchen Must-Haves- Silicone Gloves Cooking is probably one of your favorite pastimes and allows you to make decadent desserts and amazing dishes for your close family and friends. Chances are you probably have many different kitchen tools and appliances that make cooking so much easier. This includes items like a standing mixer or even a cutting board. Not only do you need kitchen tools that make cooking faster, but also kitchen items that make cooking safer. Silicone gloves are a must-have kitchen item for any cook, no matter your skill level. If you have to remove hot pans and...
The Power of Combining Blogging and Podcasting
Published:11/20/2014 03:14am
Podcasting and blogging can easily go together to make powerful assets for brands, organizations, and businesses. When combined effectively, they can play off of one another and result in a very effective, on-going promotional campaign.If you happen to have a podcast without a blog as its counterpart, you're missing out on an easy-to-grab opportunity to increase your listeners! One Benefits the Other By having both a podcast and a blog, you have more opportunities to generate followers. For example, adding your podcast to various promotional directories and lists will not only accomplish the main goal of getting exposure for your podcast,...
Are Your Thoughts Doing You Any Favors?
Published:11/20/2014 01:14am
It was Norman Vincent Peale who said " Change your thoughts and you change your world "There's no shortage of advice on how to change your thoughts, mind-set, perception or even the way your brain is wired; on the internet, in books, seminars, courses and workshops.This is all fine and good. But whether they work or not hinges on the fact that change must come from within and anything otherwise is considered coercion.Our thoughts are the result of a constant ebb and flow between the conscious and unconscious mind. They give rise to our emotions and dictate how we feel. They...
19 Winning Ways to Market Your Next Webinar
Published:11/14/2014 03:16am
One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they're there!).But there's a reason webinars are one of the most effective content marketing strategies out there - because they work.The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale.Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible: 1. Provide Valuable Content The purpose of your webinar is not...
How to Handle Client Complaints: The 7 Do's and Don'ts
Published:11/13/2014 04:11am
As a business owner, you will at some point be at the receiving end of a client complaint (and you may have been a client with a complaint yourself).The question isn't whether you'll get them (you will!) - the question is, how do you choose to handle the complaint, and yourself, in response.This flipside take on what NOT to do highlights some of the most common things that we might be tempted to do when in the position of receiving a complaint. One or more (or even all!) of these might tempt you!Let's have a look at what NOT to do:...
Get More Twitter Followers That Make Sense
Published:11/12/2014 04:28am
Do you ever wonder how some businesses generate a large following on Twitter? Creating a Twitter account for your small business can be simple. In fact, any business that has internet connection can create one in minutes. However, getting a large number of Twitter followers that make sense for your business seems to be a daunting task.It's not uncommon to find businesses whose Twitter followers are far lower than the accounts they follow. Such accounts are characterized by low activity levels, are shared less and hardly have the distinguishing features that would make them outstanding as to attract a large following....
How Do You Rebrand Without Having to Start From Scratch?
Published:11/08/2014 02:26am
When you start your business it's like a wild love affair, it's new, it's exciting but sometimes, after a while things change... You're going through the motions, but the passion just isn't there.You start seeing happy coaches, and wonder what they got going on that you're missing.You're afraid to leave because you're not sure what comes next. Your relationship with your business is not unlike a personal relationship. Sometimes you're just not a good match, or you begin to grow apart as you grow as a person.The good news is, breaking up with your business can be much easier than...
7 Common Webinar Mistakes (and How To Avoid Them)
Published:11/07/2014 03:48am
A webinar is one of the most involved - and most rewarding - arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it's no wonder that many small business owners commit these 7 common webinar mistakes when first getting started.Here's what NOT to do when creating and marketing your webinar: 1. One-off Marketing If it was possible to send a single email blast to your list and automatically get thousands of people to sign up for your webinar, you probably wouldn't be reading this newsletter (you'd be...
Social Media for SEO: Three Ways to Control Your Front Page Results
Published:11/06/2014 11:55pm
Before you think of a positive social media strategy, think of a strategy that can counteract the force of negative feedback. These three tactics can help you control the first page of Google's results for your company's name. If you value long-term brand power and the positives of social media, it's a move that's certainly worth taking.Build 'rank only' social media profiles.The idea that all of your social media profiles need to be active is, simply put, wrong. While it's wise to concentrate your promotional efforts on just one service, it's equally smart to spread your company as wide as possible...
Do You Make Decisions While You Sleep?
Published:11/06/2014 08:20pm
A while back I watched a movie called "Remember Sunday" where the hero suffers short-term memory loss due to a brain aneurism. Waking up every morning his mind was a total blank about the previous day.So he had to record himself daily to remind himself of important things he had to do that day. Doctors told him that his hippocampus was damaged. This is the part of the brain, which creates and consolidates memory.The process of retaining new information in the form of memory occurs when we sleep and it helps us recall better. I remember thinking this could be good...
