10 Ways for Unknown Musicians to Get the Word Out
Creator:
Published:09/29/2011 05:47pm
When Clear Channel controls the radio and the monopoly newspaper doesn't like you, how do you win over new audiences?The good news: there are many, many ways. Here are ten of my favorites.1. Approach a local college or alternative radio station or community access cable TV station with a programming idea, like a live songwriter showcase. Other musicians will want to be a part of your show, and you'll build an audience for your own music--and theirs.2. Write CD or concert reviews for a local alternative (or mainstream) paper.3. Give copies of your CD away to public radio and TV stations...
Five Ways to Increase Profitability By Doing The Right Thing
Published:09/29/2011 05:45pm
1. Base your business in the Magic Triangle. Honesty, integrity, and quality are the three sides of the Magic Triangle of business success. Create the kind of company that stands for something more than the bottom line, and your bottom line will increase.2. Stop worrying about market share. The world has more than enough customers for you. When you embrace abundance--the idea that the universe provides enough to go around--all the energy you've put into chopping down competitors can be channeled into productive, growth-enhancing activities. Example: By opening up the PC architecture many years ago, IBM dropped its market share--but created...
Seven Reasons Why Ethics Helps Your Business Succeed - And Five Easy Action Steps
Published:09/29/2011 05:43pm
7. You're much more likely to build a lasting business, and build it more easily6. When your customers trust you, they come back again and again5. It's much easier to build joint-venture relationships that can exponentially grow your business4. When your customers fall in love with the way you do business, they start recruiting other people to do business with you--they actually become your unpaid sales force3. Your business will be worth far more when it's time to sell it2. If you tell only the truth, you don't worry about being caught in an embarrassing and profit-killing lieAnd the number one...
10 New Year's Resolutions For a More Ethical, Ecological, Profitable, and Successful Business
Published:09/29/2011 05:42pm
In this age of business scandals, it's crucial to remember that businesses based on ethics and quality actually work better. With that in mind, here are ten easy resolutions to inspire your business to achieve a very profitable year.1) I will base every aspect of my business on honesty, integrity, and quality.2) I will make sure every employee, from janitor to CEO, is trained to view every interaction with a customer as a key step in the marketing process, and to always give the customer respect and attention.3) I will train and empower every employee to let the customer go away...
Are You Your Own Worst Enemy? 3 Ways to Tell If You'Re Getting in Your Own Way
Published:09/29/2011 03:52pm
Motivation is a funny thing, and far too often the reason you don't move forward or succeed on something you badly desire is because you get in your own way.Why do you get in your own way and self sabotage when you clearly want something? From my own experience of coaching and mentoring clients over the past 10 years, I've seen some common patterns of human behavior emerge. If you recognize them in yourself, that's awesome, because AWARENESS is the first step in making effective behavior and thought changes!The need to look good or to be right:How many times does ego...
Turning Common Interactions Into Meaningful Social Skill Lessons for a Child With Autism
Published:09/27/2011 03:23pm
Do you have a child with an Autism Spectrum Disorder (ASD) who is challenged socially? Do you realize that you don't have to rely on the professionals who provide services to your child to enhance their social skills. Social skill groups and classes led by experts in the field are extremely beneficial but you also have the power to take every social interaction your child experiences and turn it into a teaching/learning opportunity.As parents we interact with our children numerous times during the day. Each interaction has a specific reason attached to it, helping a child dress, tucking them into bed,...
A Mann Among Men by Rose Russell(Toledo Blade 7-6-11)
Published:09/25/2011 11:08pm
Its heartbreaking when a teenage boy finds his girlfriend kissing one of his buddies. When that happened to Frank Mann many years ago, he became suicidal, jumped in his car, and drove away in a reckless frenzy.He found himself at the old South Main Airport in Houston where he bought a 1 ticket for an airplane ride, intending to jump out of the biplane once it was airborne. But the thrill of that plane ride was a turning point for Mann."Forget about girls. This is for me," thought Mann, who developed a love affair for airplanes and flying that helped him...
A Super Simple Guide to Podcasting
Published:09/25/2011 12:06am
According to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast.So there's a high likelihood that a fair number of your ideal prospects are familiar with podcasting and enjoy receiving information in this format. Of course, as with ALL marketing efforts, the key to success is to provide specific solutions to specific problems your audience is facing. This is what gets them engaged and keeps them coming back for more.How...
Escape to Happiness Island
Published:09/24/2011 05:43pm
A few weeks ago, I was feeling really down as I was experiencing a major financial challenge and had to raise a certain amount of money within 2 weeks. Initially I cried, got stressed as I could not see anyway this could happen. After much thought, I decided to be more positive use all the information I had read about the law of attraction, how to manifest things, use of affirmations and visualisation. My friend had also given me a book called You already have it I read the book within a day as I am also...
6 Ways to Nurture Curiosity in a Child With Autism
Published:09/21/2011 06:43pm
Along with motivation, curiosity is the one of the best and most direct paths to learning new things. Encouraging curiosity in children is a crucial role parents need to play in developing their child's intellect. Children will stay curious as long as they are allowed to explore, discover and ask questions. It's that easy!If your child is non-verbal and unable to ask questions remember that there are many ways to be curious. Never assume that a child cannot learn just because he can't articulate a question. Every child's level of curiosity will be unique.Young children tend to show their curiosity in...
See 6 London Landmarks in Less than 1 Mile
Published:09/18/2011 02:44pm
You dont have to walk all over creation to see some of the most popular sights in London. In fact, you can see six of the most historical and culturally significant ones on a stretch of road less than one mile long! Westminster AbbeyA towering Gothic cathedral in the heart of London, Westminster Abbey has served as the coronation, wedding and burial site for generations of British monarchs. Different apses and chapels inside the Abbey are dedicated as memorials to various notable figures in Britains history, sometimes even serving as their resting place. The Poets Corner, for instance, houses graves and...
What does self-esteem really mean to you?
Published:09/13/2011 06:33pm
I deserve only good things, so nothing bad can happen to me!These days, we hear the term self-esteem every day. We relate to it and most of us know what it means because we've heard about it since we were kids. At least one of our teachers tried to explain what it means and how we can develop very good self-esteem. They told us that self-esteem is one of the most important things to have if we want to be happy. We are grownups now; if we go back to our school years, we realize that maybe we didn't understand the...
Your Logo: Mixed Message, or Marketing MVP?
Published:09/12/2011 05:15pm
Logos are all about communication, not looking pretty. (The word "logo" is derived from the Greek word for "word" or "speech".) And if you follow even the most basic rules of branding, you use your organization's logo everywhere you can, whenever you get the chance.But is your logo saying what you think it is?There are four things about your logo that viewers notice right away. See how your logo scores on the big four outlined below. (Hint: tape your logo up on the wall of a big room and look at it from far away.) Total the points for each, and...
Growing Your Email Marketing List to Build Trust and Increase Profits
Published:09/11/2011 01:34am
A smart, simple way to engage ideal prospects is to leverage email marketing.Why?There are so many great reasons, not limited to the fact that:1. Most everyone has an email address.2. You can schedule your messages in advance.3. You can personalize your messages and really use the content to develop strong relationships with your readers.4. According to MarketingSherpa, 70% of your leads will end up buying something from you or one of your competitors, but they won't do it right away!Companies that build relationships with their prospects over time have the greatest success in turning leads into customers because they stay top-of-mind...
Baby Boomers in Business - Why Start a Business
Published:09/09/2011 11:37pm
It's no secret that as a baby boomer starting a business can be an exciting and overwhelming endeavor but if you make the right choices, and if you do, you'll never look back and you'll never regret it. In order to make the right choices it is important to evaluate your goals and motives each step of the way. So ask yourself why are you starting a business in the first place. There are a lot of reasons to start a business. Boomers are in an especially important transitional phase in their life.You may start a business to get ready to...
